The All Seeing Eye

Comment, Style & Design News from Mondottica

BENETTON PAYING HOMAGE IN MILAN AT MIDO

It’s that time of the year again, eyewear lovers! For almost 50 years, Milan has been a main location for eyewear labels at MIDO, which was created to bring eyewear entrepreneurs and eyewear enthusiasts together and is now arguably, the biggest international event of the global eyewear industry. At this year’s show, Benetton will be showcasing their debut optical collections at MIDO.

Here’s a preview of some of the latest styles; BEO1004 is a feminine cat eye shape with laminated temples for a sleek look. The coral version is exclusively developed by Mazzucchelli. Other colour variations include navy, teal and a red pink.

Crafted in high quality brown horn acetate, BEO1000 is squared off in shape with a shiny front finish and matte, slightly bevelled temples. This practical style has a double nose bridge and, to keep the Benetton tradition alive, it features bespoke adjustable nose pads for a comfortable and diverse fit.

Come and see us to discover more at @mido_exhibition  PAV1, L24-M29 23 – 25 FEB

You wont’ want to miss the opportunity to view the exciting new eyewear collections!

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