OPTI trade show is approaching and so is the release date of EYEWEAR magazine number 16.
For the upcoming issue, the publication has exclusively interviewed Sam Craig, the creative mastermind behind Yohji Yamamoto’s eyewear program. Be inspired by the creative theory behind the brand’s latest sun and optical collections.
“Yohji Yamamoto eyewear collection is very aligned with the ready-to-wear line. If you pardon the sartorial pun, we want a seamless look between the eyewear and the clothing” comments Mr Craig. “The frames are designed around the concepts of deconstruction and reconstruction, and the aim of the game has been to create eyewear that has never been seen before. I hope to make these future collectables”.
The issue will be previewed at OPTI tomorrow and will hit the newsstands this Wednesday. Make sure you grab a copy!