Over the weekend, 100% Optical opened its doors to visitors for a three-day event that took place at ExCel London. And once again, this was an eventful experience for Mondottica.
Kicking off the first day was the prestigious Love Eyewear Awards in which our beloved brand Zoobug London received the ‘Kids Frame of the Year’ Award for its BUTTERFLY ZB5044 style.
As an addition to this spectacular, TV and Radio Presenter Annaliese Dayes hosted a catwalk show – brightening up the runway in a pair of Benetton aqua acetate frames from the new SS20 optical collection. The show consisted of various themes featuring our Maje and Joules sunglasses, as well as the Benetton kids opticals.
On the final day, we had a special guest appearance from Mr. Jeremy Hackett. Sharing some funny stories about his long-lasting experience in fashion, he introduced his Signature Eyewear Collection to trade and fashion magazines.
With such an outstanding start of the year at 100% Optical, we look forward to what the following year brings!