GLOSS SPRING BRIGHTS: PEPE JEANS LONDON SS23 OPTICAL COLLECTION /

Pepe Jeans London enters its 50th year with the same go-getter attitude that has made it one of the world’s most-loved denim and casualwear brands.

The SS23 optical eyewear range offers a host of fashionable styles for both women and men, with frequent references to the brand’s denim expertise and British roots, while always staying ahead of the latest trends.

Stylish and wearable, PJ3512 YENNEFER in Gloss Pink Tort features the Pepe Jeans London logo on the contrasting temples. In recognition of the brand’s denim heritage, the interior wire frame features unique stitch-like details.

Finally, PJ3515 VIGO in Gloss Crystal Khaki offers a complimentary contrast of acetates. The transparent khaki front sits perfectly with the tortoiseshell temples in this classic round eyewear shape. The iconic Pepe Jeans London’s ‘P’ logo sits proudly on the sides in a complementary green as a subtle brand identifier.

Pepe Jeans have also launched their new optical range for kids. The collection mirrors the shapes and colours seen throughout the latest adult collection. The mini-mes will be wearing the shocking pink to yellow acetate style PJ4076 SELEENA in Gloss Crystal Lilac/Pink Yellow Gradient colour way. As fun as it is colourful, the geometric shape and core wire detail makes this a style to remember.

Kid’s optical style PJ4077 KRANKY comes in a striking Gloss Crystal Blue Gradient colour way. The youthful, multi-coloured temple details are playful, with the aqua blue bottoms of the frame and temple tips matching, while the classic shape will suit faces of all genders.