The All Seeing Eye

Comment, Style & Design News from Mondottica


For Mido 2019, which finished last Monday, we created a cinema themed booth inspired by Ted Baker’s Spring-Summer 19 eyewear campaign. The cinema was a real show stopper and featured the women’s and men’s images which are inspired by classic movies such as Breakfast at Tiffany’s and James Bond.

The booth included real rows of wooden seats and props in the shape of Oscar statues, making it a great opportunity for selfie taking- not to mention the perfect timing as the actual Oscars ceremony taking place last Sunday night!

United Colors of Benetton showcased their debut optical collections for adults in kids in a bright yellow room resembling a Benetton store, while for Ducati there was no Dovizioso this year but a flaming red Panigale bike on display together with the whole eyewear collection.

The trade-show brought almost 60,000 visitors and more than 1,300 exhibitors at this edition, certainly making it the event for all eyewear lovers.

Ci vediamo nel 2020, Milano!